Make · Video production
Production quality that earns the first three seconds.
We plan, shoot, edit and version the production for every channel it has to travel through.
The problem
A weak opening wastes a strong ending. Most brand video is planned as a deliverable, shot once, cut once and published once.
The hook gets decided in the edit, the platform is an afterthought and a full budget carries a single format. Retention collapses in the first three seconds and the media team has nothing to test.
We plan the coverage for every version the campaign needs before the call sheet is written.
What the work should improve.
Press play on the production standard.
Scope, stated as deliverables.
Everything below is scoped, quoted and delivered as a named item. Nothing on this list is a placeholder for a conversation.
Five stages, every time. The order does not change, because the order is what keeps the work fast.
Concept and script
Message, hook and format decided against the audience.
Pre-production
Call sheet, crew, locations, cast and equipment.
Direction and shooting
Coverage planned for every channel version.
Edit, colour and sound
Cut for retention, graded to one standard.
Motion and delivery
Platform versions, captions and export set.
Work that already carries this.
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Seven pre-event shoot days and three live days, published as they were shot.
Source: Meta analytics, Facebook, April 5 to 17, 2026. Paid and organic combined.
Answered directly.
Cost follows concept, crew, location, equipment, shoot days and post scope. We quote against a defined deliverable list, not a day rate.
We plan the message before planning the shot. Script and channel plan are part of the production scope.
A planned shoot produces 10 to 30 usable assets across reels, long-form cuts, paid creative and platform versions.