Industry 02 · Consumer, lifestyle and retail
Shelf attention is won long before the shelf.
Product storytelling, social-first production, campaign creative, creator coordination and paid testing that feeds search and commerce paths.
Product Stories in Motion
Audience and market
The product is fine. The first three seconds are not. Consumer buying decisions are made in a feed, at speed, against competitors who shoot more often and test more creative.
Retail and lifestyle brands usually have the assets and still lose: a single hero film per season, no cutdowns, no variants for paid, and nothing planned for the search and commerce pages the campaign drives traffic to.
The work is production planned for volume and variation, then tested with real budget so the winning creative is identified rather than argued about.
Five stages, applied in this order. The sequence is what stops the work becoming a series of one-off assets.
Decode
Category, price position, competitor creative and the actual purchase path.
Design
Campaign idea, message hierarchy, format matrix and the creative testing plan.
Create
Product and lifestyle production, reels, stills, motion and paid variants from one shoot.
Amplify
Organic rhythm, creator coordination, paid testing and search and commerce paths.
Measure
Hook retention, cost per result and the creative decisions each number supports.
The four that carry this market.
All eight services are available on any project. These four are where the work usually starts in this vertical.
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The project in this market.
A commercial slate produced across a single quarter. Client results awaiting publication approval.
Consumer client results are published only once the brand has approved the figure and its reporting period. Where a figure is missing on this page, approval is pending.
Answered directly, then at length.
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It depends on the setup, but a planned day is briefed for multiple formats at once: hero film, reels, stills and paid cutdowns. Volume comes from planning the shot list against the format matrix, not from shooting faster.
We coordinate them against the campaign message and, where useful, produce their assets to the same standard as the brand's own. We do not resell follower counts.
Only approved ones. Several consumer projects are complete but the figures are not yet cleared for publication, so this page states that rather than substituting an estimate.
We do, when it is in scope. Campaign pages and commerce paths are treated as part of the creative, not a separate project.