Case study · B2B, technology and professional services
Production, media and measurement under one plan.
Strategy, creative production, distribution, search, landing pages and measurement run as a single campaign system. Client and results are awaiting approval.
Figures for this project have not been cleared for publication. Nothing here is estimated or rounded up.
Five disciplines, one campaign, one number to answer to.
Creative, media, search and web were operating as separate workstreams with separate reporting, so nobody could say which part of the spend produced the outcome.
The mandate was to run them as one plan with a single definition of a qualified result.
The decision is made across several visits.
The buying path involved more than one person and more than one session: a first encounter in a feed, a search weeks later, then a return visit through a colleague's link.
That made continuity the design problem. The same message, evidence and offer had to survive across channels rather than restart on each one.
One message architecture, one landing system, one dashboard.
Strategy defined the message hierarchy and the lead definition first. Production, paid, search and web were then briefed from the same document.
Measurement was specified before launch: what counts as a lead, where it is recorded, and which number the campaign is judged on.
Campaign creative built for testing, not for approval.
Film, motion and static creative were produced in variants from the outset so media buying had something to learn from within days of launch.
Landing pages and tracking were built alongside the creative rather than after it.
Paid, organic and search on the same asset.
Organic publishing, paid amplification and search visibility worked on one content set, with the campaign page as the shared destination.
Automation handled lead routing so response time did not depend on someone checking an inbox.
Output volume
What was produced. Volume is a capability claim, not a performance claim.
Scope is confirmed. Volume and performance figures are pending client approval and are not estimated here.
Results are awaiting client approval.
The client has not yet approved publication of its name or its figures. The campaign structure is described here because the structure is what is being demonstrated.
A prospective client should infer integration: that one team can hold strategy, production, media, search, web and measurement together, and can state in advance which number the campaign will be judged on.
This page will be updated with approved figures and a stated reporting period. Until then, no performance claim is made.
Frames from the work, and the services behind it.
The rest of the published work.
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
If this is the kind of work you need, the next step is a date.
Tell us the objective, the audience and when it has to be live. We will tell you what is possible in that window before anything is quoted.